Cheng Shin Rubber Industry Co. (Chinese: 正新橡膠工業股份有限公司; pinyin: Zhèngxīn Xiàngjiāo Gōngyè Gǔfèn Yǒuxiàn Gōngsī) is the ninth largest tire company in the world. Established in 1967, in Yuanlin City, Changhua County, Taiwan, by Luo Jye. Maxxis Tyres and CST tires are a wholly owned subsidiary of Cheng Shin.^[1]

Maxxis tires used in a Taiwanese bike.

The company began as a producer of bicycle tyres and has since expanded into other types of tyres, including for motor vehicles.